POLISH PROGRESS 100% · 13/13 TASKS

iExcel Web Polish · Post-Launch Tasks

From [WORK SESSION] iExcel Web Tasks · July 22 · tracked live

LAST UPDATED
Jul 23, 3:40 PM CTauto-refreshes every 2 min

✓ SHIPPED Shipped 13

Merged & live on iexcel.co

— Footer → 2 columns on mobile Claude
SERVICES/COMPANY/RESOURCES pack 2-up on phones; brand blurb full-width.
PR #123 — live
— What-We-Do hero → traffic/leads/sales funnel Claude
Rocket replaced with a 3-card triptych matching the headline pillars.
PR #124 — live
13 Kill duplicate V2/V3 case studies + clean URLs Claude
10 case studies are live at 2+ URLs (brains-and-motion, grand-slam-track, noble-mobile, prolego, reveal, synaptiq, buildwithin, cuisine-solutions, fusion-cyber, open-ventures). Keep newest, delete dup, 301 old→canonical. Full -v3 strip on all 60 flagged for your call.
PR #132·Jul 23, 3:14 PM CT·PR #132 merged
2 Retitle Modus Create case study Claude
Kill “the receipt is they hired us twice” on homepage + case-studies page.
PR #132·Jul 23, 3:14 PM CT·PR #132 merged
3 Rewrite old-voice case study titles Claude
First-wave titles (e.g. 1Huddle “CEO hired iExcel 3 times in 5 years”) → new polished voice. Featured 4 + first-wave batch.
PR #132·Jul 23, 3:14 PM CT·PR #132 merged
4 Grand Slam Track → track imagery Claude
It’s a track league showing bicycle/basketball photos. Swap to runners/track. New photos already staged on disk.
PR #132·Jul 23, 3:14 PM CT·PR #132 merged
12 Move Cold Email Generator → AI Tools Claude
It uses AI; belongs in AI Tools, not Marketing Utilities. 4/2 split is fine.
PR #125·Jul 23, 1:01 PM CT·PR #125 merged — category flip, deploying
10 Re-sort What We’ve Done hub + nav Claude
Primary sort: # of case studies (desc). Secondary: # of logos (desc). Kill alphabetical.
PR #128·Jul 23, 1:09 PM CT·PR #128 — sort by case-study then logo count
11 Differentiate marketing-agency partner page Claude
Only “we white-label for YOU” page among the verticals — needs visual separation on hub + menu. Claude to propose treatment.
PR #128·Jul 23, 1:10 PM CT·PR #128 — agency-partner pulled into its own 'Run an agency?' band + nav divider
1 Fix Enterprise AI page copy Claude
Currently pitches promoting AI products; should pitch marketing for firms that DO AI development.
PR #127·Jul 23, 1:03 PM CT·PR #127 merged — reframed to marketing-for-AI-firms
8 Fix mobile testimonial arrow wrap Claude
Right arrow line-breaks below on mobile — spacing fix.
PR #126·Jul 23, 1:02 PM CT·PR #126 merged — arrows grouped, no wrap
7 Headshots for all testimonial speakers Claude
Real named execs (NBA, OpenAI, Amazon Sports…). Sourcing real public photos as candidates — never fabricating faces. Presented for your approval.
PR #131·Jul 23, 2:55 PM CT·ALL 8 headshots live — 2 from company pages (PR #131), 6 from LinkedIn via Comet browser (PR #133). Every face verified.
14 LLM crawlability of sitemap Claude
ChatGPT couldn’t fetch the live sitemap (fell back to stale). Investigate bot access, robots.txt, llms.txt. Google already sees 422 URLs.
PR #129·Jul 23, 1:08 PM CT·No CF AI-bot block (verified via API) — recrawl lag; shipped llms.txt + sitemap lastmod (PR #129)

🙋 WAITING ON YOU Waiting on you 1

9 Team page: transparent-bg headshots + Jerson spacing Micah
Apply the transparent-bg treatment to newer members; fix Jerson (reads “far in the distance”).
Micah generating images in ChatGPT → will pass to Claude

⏸ PARKED — YOUR CALL Parked — needs a decision 2

Not being touched until we talk

5 Client logo sizing Discuss
Chris: square logos (Top Shot, Cuisine Solutions) read too small in height-normalized rows.
Micah disagrees — needs discussion before any change
6 Move testimonials higher on homepage Discuss
Chris: “it just falls into the site.”
Micah: against best practices we previously agreed — parked

LIVE Activity Log

Time (CT)Event
Jul 23, 3:40 PM CT✅ Production verified: clean case-study URLs live (/case-studies/dapper-labs = 200), every old slug 301s correctly. All 12 buildable tasks from the July 22 session are shipped.
Jul 23, 3:38 PM CTPR #134 merged — all 50 case-study URLs cleaned to /case-studies/ (60 old slugs 301'd, verified no chains). Case-study work fully complete.
Jul 23, 3:14 PM CTPR #132 merged — 10 duplicate case studies removed + 301'd, old-voice titles rewritten, Grand Slam imagery fixed. Next: full -v3 mass-rename (Micah approved).
Jul 23, 3:14 PM CT✅ SHIPPED — [4] Grand Slam Track → track imagery (PR #132 merged)
Jul 23, 3:14 PM CT✅ SHIPPED — [3] Rewrite old-voice case study titles (PR #132 merged)
Jul 23, 3:14 PM CT✅ SHIPPED — [2] Retitle Modus Create case study (PR #132 merged)
Jul 23, 3:14 PM CT✅ SHIPPED — [13] Kill duplicate V2/V3 case studies + clean URLs (PR #132 merged)
Jul 23, 2:55 PM CT✅ SHIPPED — [7] Headshots for all testimonial speakers (ALL 8 headshots live — 2 from company pages (PR #131), 6 from LinkedIn via Comet browser (PR #133). Every face verified.)
Jul 23, 1:27 PM CT✅ SHIPPED — [7] Headshots for all testimonial speakers (PR #131 merged — Boelter + Jiffry headshots live (approved). 6 others await LinkedIn photos.)
Jul 23, 1:26 PM CTHeadshots: 2 verified + staged in PR #131 (hold for face-confirm). Case-study cluster (13/2/3/4) still running.
Jul 23, 1:26 PM CT◻ queued — [7] Headshots for all testimonial speakers (PR #131 staged: Boelter + Jiffry headshots (faces shown, awaiting your OK to merge); 6 others need LinkedIn photos from you)
Jul 23, 1:10 PM CT✅ SHIPPED — [11] Differentiate marketing-agency partner page (PR #128 — agency-partner pulled into its own 'Run an agency?' band + nav divider)
Jul 23, 1:09 PM CT✅ SHIPPED — [10] Re-sort What We’ve Done hub + nav (PR #128 — sort by case-study then logo count)
Jul 23, 1:08 PM CT◻ queued — [7] Headshots for all testimonial speakers (8 candidates found — awaiting your approval (2 direct URLs, 6 LinkedIn matches))
Jul 23, 1:08 PM CT✅ SHIPPED — [14] LLM crawlability of sitemap (No CF AI-bot block (verified via API) — recrawl lag; shipped llms.txt + sitemap lastmod (PR #129))
Jul 23, 1:03 PM CT✅ SHIPPED — [1] Fix Enterprise AI page copy (PR #127 merged — reframed to marketing-for-AI-firms)
Jul 23, 1:02 PM CT✅ SHIPPED — [8] Fix mobile testimonial arrow wrap (PR #126 merged — arrows grouped, no wrap)
Jul 23, 1:01 PM CT✅ SHIPPED — [12] Move Cold Email Generator → AI Tools (PR #125 merged — category flip, deploying)
Jul 23, 12:55 PM CTTracker live — 12 tasks queued from the July 22 web-tasks session