iExcel Web Polish · Post-Launch Tasks

From [WORK SESSION] iExcel Web Tasks · July 22 · tracked live

LAST UPDATED
Jul 23, 1:27 PM CTauto-refreshes every 2 min

▶ IN PROGRESS In progress 4

Claude is working these now

13 Kill duplicate V2/V3 case studies + clean URLs Claude

10 case studies are live at 2+ URLs (brains-and-motion, grand-slam-track, noble-mobile, prolego, reveal, synaptiq, buildwithin, cuisine-solutions, fusion-cyber, open-ventures). Keep newest, delete dup, 301 old→canonical. Full -v3 strip on all 60 flagged for your call.

worktree agent — highest SEO value

2 Retitle Modus Create case study Claude

Kill “the receipt is they hired us twice” on homepage + case-studies page.

case-study cluster

3 Rewrite old-voice case study titles Claude

First-wave titles (e.g. 1Huddle “CEO hired iExcel 3 times in 5 years”) → new polished voice. Featured 4 + first-wave batch.

case-study cluster

4 Grand Slam Track → track imagery Claude

It’s a track league showing bicycle/basketball photos. Swap to runners/track. New photos already staged on disk.

case-study cluster

✓ SHIPPED Shipped 9

Merged & live on iexcel.co

— Footer → 2 columns on mobile Claude

SERVICES/COMPANY/RESOURCES pack 2-up on phones; brand blurb full-width.

PR #123 — live

— What-We-Do hero → traffic/leads/sales funnel Claude

Rocket replaced with a 3-card triptych matching the headline pillars.

PR #124 — live

12 Move Cold Email Generator → AI Tools Claude

It uses AI; belongs in AI Tools, not Marketing Utilities. 4/2 split is fine.

PR #125·Jul 23, 1:01 PM CT·PR #125 merged — category flip, deploying

10 Re-sort What We’ve Done hub + nav Claude

Primary sort: # of case studies (desc). Secondary: # of logos (desc). Kill alphabetical.

PR #128·Jul 23, 1:09 PM CT·PR #128 — sort by case-study then logo count

11 Differentiate marketing-agency partner page Claude

Only “we white-label for YOU” page among the verticals — needs visual separation on hub + menu. Claude to propose treatment.

PR #128·Jul 23, 1:10 PM CT·PR #128 — agency-partner pulled into its own 'Run an agency?' band + nav divider

1 Fix Enterprise AI page copy Claude

Currently pitches promoting AI products; should pitch marketing for firms that DO AI development.

PR #127·Jul 23, 1:03 PM CT·PR #127 merged — reframed to marketing-for-AI-firms

8 Fix mobile testimonial arrow wrap Claude

Right arrow line-breaks below on mobile — spacing fix.

PR #126·Jul 23, 1:02 PM CT·PR #126 merged — arrows grouped, no wrap

7 Headshots for all testimonial speakers Claude

Real named execs (NBA, OpenAI, Amazon Sports…). Sourcing real public photos as candidates — never fabricating faces. Presented for your approval.

PR #131·Jul 23, 1:27 PM CT·PR #131 merged — Boelter + Jiffry headshots live (approved). 6 others await LinkedIn photos.

14 LLM crawlability of sitemap Claude

ChatGPT couldn’t fetch the live sitemap (fell back to stale). Investigate bot access, robots.txt, llms.txt. Google already sees 422 URLs.

PR #129·Jul 23, 1:08 PM CT·No CF AI-bot block (verified via API) — recrawl lag; shipped llms.txt + sitemap lastmod (PR #129)

🙋 WAITING ON YOU Waiting on you 1

9 Team page: transparent-bg headshots + Jerson spacing Micah

Apply the transparent-bg treatment to newer members; fix Jerson (reads “far in the distance”).

Micah generating images in ChatGPT → will pass to Claude

⏸ PARKED — YOUR CALL Parked — needs a decision 2

Not being touched until we talk

5 Client logo sizing Discuss

Chris: square logos (Top Shot, Cuisine Solutions) read too small in height-normalized rows.

Micah disagrees — needs discussion before any change

6 Move testimonials higher on homepage Discuss

Chris: “it just falls into the site.”

Micah: against best practices we previously agreed — parked

LIVE Activity Log

Time (CT)	Event
Jul 23, 1:27 PM CT	✅ SHIPPED — [7] Headshots for all testimonial speakers (PR #131 merged — Boelter + Jiffry headshots live (approved). 6 others await LinkedIn photos.)
Jul 23, 1:26 PM CT	Headshots: 2 verified + staged in PR #131 (hold for face-confirm). Case-study cluster (13/2/3/4) still running.
Jul 23, 1:26 PM CT	◻ queued — [7] Headshots for all testimonial speakers (PR #131 staged: Boelter + Jiffry headshots (faces shown, awaiting your OK to merge); 6 others need LinkedIn photos from you)
Jul 23, 1:10 PM CT	✅ SHIPPED — [11] Differentiate marketing-agency partner page (PR #128 — agency-partner pulled into its own 'Run an agency?' band + nav divider)
Jul 23, 1:09 PM CT	✅ SHIPPED — [10] Re-sort What We’ve Done hub + nav (PR #128 — sort by case-study then logo count)
Jul 23, 1:08 PM CT	◻ queued — [7] Headshots for all testimonial speakers (8 candidates found — awaiting your approval (2 direct URLs, 6 LinkedIn matches))
Jul 23, 1:08 PM CT	✅ SHIPPED — [14] LLM crawlability of sitemap (No CF AI-bot block (verified via API) — recrawl lag; shipped llms.txt + sitemap lastmod (PR #129))
Jul 23, 1:03 PM CT	✅ SHIPPED — [1] Fix Enterprise AI page copy (PR #127 merged — reframed to marketing-for-AI-firms)
Jul 23, 1:02 PM CT	✅ SHIPPED — [8] Fix mobile testimonial arrow wrap (PR #126 merged — arrows grouped, no wrap)
Jul 23, 1:01 PM CT	✅ SHIPPED — [12] Move Cold Email Generator → AI Tools (PR #125 merged — category flip, deploying)
Jul 23, 12:55 PM CT	Tracker live — 12 tasks queued from the July 22 web-tasks session